Privacy Policy

Last Updated and Effective Date: January 7, 2016

We are committed to protecting your privacy. We know that you care about how Personal Information about you is used and shared, and we appreciate your trust that we will use that information carefully and sensibly in accordance with this Privacy Policy.

This Privacy Policy governs the personally identifiable information (“Personal Information”) collected and used by CBC New Media, LLC. By visiting or using our website, you accept the practices described in this Privacy Policy. This Privacy Policy is hereby incorporated into ReadThePoint.com Terms of Use Agreement (“TOU”) by reference, which also governs our Services. Any capitalized terms not defined in this Privacy Policy will have the same meaning as defined in the TOU.

  1. Your California Privacy Rights
  2. Types of Information We Collect and Use
  3. Monitoring Technologies
  4. Disclosure of Personal Information to Third Parties
  5. How We Protect your Personal Information
  6. Customized Content & Advertising
  7. Safeguarding Children’s Privacy
  8. Your Choices for the Collection, Use and Sharing of your Personal Information
  9. How to Access, Update, Correct, or Delete your Personal Information
  10. Hyperlinks to Third Party Websites
  11. Notification of Changes to the Privacy Policy
  12. Contact Us/Report Misconduct

Our Services are designed and targeted to audiences in the U.S. and are governed by and operated in accordance with the laws of the U.S. If you are not a U.S. citizen or do not reside in the U.S., by using these Services and/or providing us with your Personal Information, you voluntarily consent to our collection, transfer, use, and disclosure of your Personal Information to the U.S. You also agree to waive any claims that may arise under your own national laws.

Our Services are generally targeted to adults. Unless we indicate otherwise, you must be at least 18 years old to register and to use the Services.

1. Your California Privacy Rights

Under the California “Shine the Light Act,” if you reside in California and have an established business relationship with us, you have the right to receive information about our online and offline opt­out/opt­in policies of sharing your Personal Information with affiliated entities or non­affiliated third parties, such as our advertisers, sponsors and promotional partners (collectively, “Advertisers”) for direct marketing purposes. If you wish to learn about our opt­out/opt­in policies, please send your written request following the instructions below. We will not accept requests via the telephone or facsimile.

We may not be able to respond to requests that are not labeled or sent properly, or do not have complete information.
For all requests, include your full name, street address, city, state and zip code, and the name of the Services to which you are requesting the information.

In your email request, you must state “Re: Your California Privacy Rights” in the subject line and send your email to [email protected]
In your postal request, you must send a letter or post card to:

ReadThePoint.com
PO Box 12000
Raleigh, NC 27605

Non­affiliated third parties are independent from CBC New Media, LLC and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non­affiliated third parties directly.

2. Types of Information We Collect and Use

We collect and/or use information in three (3) categories: (1) Personal Information that you voluntarily provide when you register or participate in any features or activities on this Site or other Services online or offline, (2) information that we passively collect as you navigate or use our Services such as IP Address, unique device ID, or transaction and viewing history; and (3) Non­Personal Information that cannot be used to identify or contact a specific individual, such as anonymous and aggregated information. We may also collect and use Personal Information about other people when you participate in certain programs and features or when you submit news stories or nominations for community awards or recognition that involve other people.

Generally, Personal Information is defined as information that can be used to identify or contact a specific individual, such as your name, home or business postal address, county or country, hometown, traditional and wireless email address, wireline or mobile telephone number, business telephone number, facsimile number, date of birth, gender, hobbies and interests, and membership identification and password. Non­Personal Information is traditionally information that may not directly identify or be used to contact a specific individual, such as an Internet Protocol (“IP”) address or mobile device unique identifier, particularly if that information is de­identified (meaning it becomes anonymous). Aggregated information, as well as cookies, web beacons and similar technology are generally considered Non­Personal Information unless they are linked to or associated with Personal Information, in which case they will be classified as Personal Information. Under certain circumstances and to the extent required by applicable law, an IP Address and a mobile device unique identifier may also be classified as Personal Information because it is data that can be reasonably linked to a specific consumer, computer or other device.

Below is a description of the types of information we collect and how we use it:

ReadThePoint.com: Only email addresses are collected at ReadThePoint.com to deliver a weekday email newsletter.

We may combine your Personal Information collected online or offline with information obtained from our Facebook Fan pages or use of other Facebook features and services, other social network and mobile platforms, or our family of affiliated companies, Operational Service Providers, or other companies, such as credit bureaus, background check firms, marketing research companies, and/or Advertisers.

3. Monitoring Technologies

In order to manage and evaluate usage of our Site and other Services, improve our content and operations, provide advertising support for free content and features, measure the effectiveness of our advertising, and protect the security of our Site, we monitor your activity and usage via your IP Address and/or unique device ID.

Like most standard websites or online services, CBC New Media, LLC and other Services may use cookies, web beacons and other similar technology that improve the user’s experience by allowing the website to recognize the user’s computer or device. You may configure your browser to reject cookies. If you do so, you might not be able to log­in to your account, access important functions, features and activities or enjoy certain conveniences or customized and personalized features of our Site and other Services.

If you leave ReadThePoint.com to visit our Advertisers’ websites, some of those Advertisers also may place cookies on your computer. We don’t have access to those cookies or to any information they contain, and the use and collection of your Personal Information by Advertisers is governed by the Advertiser’s Privacy Policy, which may be different from ours.

Because cookies are stored on your hard drive, not on our Site or other Services, you can set your browser to decline cookies and can delete them from your computer. However, if you don’t accept cookies, you may need to re­enter your log­in information each time you visit our Site and Services, and you may not be able to take advantage of various features or activities.

We reserve the right to collect Personal Information using any new technology yet to be developed and to use such technology to provide new services and features to you, as well as for marketing and promotional purposes. Specific information regarding your choice to opt­out to such use will be provided when the new technology, service, or feature is introduced.

4. Disclosure of Personal Information to Third Parties

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We will not rent, sell, or share your Personal Information with unaffiliated companies or people except: 1) as necessary to provide you with products or services you’ve requested; 2) when we have your permission; or 3) as follows:

We will disclose your Personal Information to trusted partners and Operational Service Providers who work on our behalf under confidentiality agreements. These entities will use your Personal Information to help us serve you. However, these entities are not allowed to share your Personal Information without authorization or to use it for their own marketing or promotional purposes.

We will disclose your Personal Information to conform to legal requirements or to respond to a subpoena, search warrant or other legal process, whether or not a response is required by applicable law.

We will disclose your Personal Information to enforce our TOU, or to protect the rights, property or safety of CBC, other users and visitors, our Advertisers and other customers, the public, or our employees.

As our business grows, we may buy or sell various assets. In the event that all or some of our assets are acquired by another company, Personal Information may be among the transferred assets.

5. How We Protect your Personal Information

We have taken reasonable steps to protect the security and confidentiality of the Personal Information we collect and use. We implement and maintain reasonable physical, technical and administrative procedures to protect your Personal Information from unauthorized collection, use, disclosure, and disposal and request our Operational Service Providers to do the same. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won’t be intercepted during transmission over the Internet.

Additionally, we cannot control and therefore cannot be responsible for any unauthorized third party use of your Personal Information that you make publicly available.

6. Customized Content & Advertising

Advertising helps us to support the free Services and Internet content we provide to you. We use anonymous, aggregated information to serve customized ads. (For example, we are able to provide the age range, gender, and geographic location of the audience our Advertisers will be reaching.) When we aggregate your information, no specific individual can be identified.

We, our Operational Service Providers, and Advertisers use cookies, web beacons and other similar technology to enrich your experience on our Services by serving relevant, tailored and personalized advertising and/or content. (Please note that we do not control Advertiser cookies or web beacons, and their use of such technology is not subject to this Privacy Policy.) Customized advertising and content is based on information you provide to us; your use of our content, features and activities; your visits, search, transaction and/or purchase history; visits to our Facebook Fan page or use of other Facebook features and services, or other social network platforms, and/or projections made about you based on all of these elements. (Click here for information about IP Addresses, cookies and web beacons.)

Please be aware that opting out of a Network Advertising service doesn’t mean that you will not receive online ads. It only means that the network from which you opted out will no longer deliver ads tailored to your preferences and interests, but you will continue to receive advertising.

7. Safeguarding Children’s Privacy

Protecting the privacy of children is especially important. Generally, we will not knowingly collect online Personal Information or any other identifying data from children under 13 years of age. Should we discover that a child under the age of 13 submitted Personal Information to our Site, apps, or other Internet­based Services without first obtaining verifiable parental consent, we will immediately reject any such entry and delete that information from our database (to the extent technically feasible), unless such information meets an exception under the Children’s Online Privacy Protection Act (“COPPA”).

8. Your Choices for the Collection, Use and Sharing of your Personal Information

Users who no longer wish to receive alerts, notifications, or promotional messages from us via email may choose to unsubscribe via the email newsletter opt­out instructions.

We may share your Personal Information directly with our Advertisers for their direct marketing and promotional purposes only if you have granted your permission to do so. Depending on the activity, event or feature, you will have an opportunity to either “opt­in” or “opt­out” of such sharing at the time of registration, delivery of the activity, event or feature, or by contacting the Service via this feedback form.

You must use the designated method to notify us of your opt­out request, as we cannot guarantee that other methods of notification will be effective or timely. Please be aware that we may continue to contact you for administrative, transactional or informational purposes related to your use of our Services, including follow­up messages regarding contests you have entered or other transactions you have undertaken. By law, such messages are not considered to be unsolicited commercial messages.

9. How to Access, Update, Correct, or Delete your Personal Information

You can access and edit your registration information, including your e­mail address and options for receiving news and information and advertising emails, and can delete your registration at any time via the opt­out instructions provided in each email newsletter. If you terminate your site registration, your email address will remain in our archived records after your account has been closed given the technical limitations of our system. However it will be moved to an inactive status.

We retain your Personal Information as long as it takes to provide the Services and as required by our corporate policies and laws. Upon your request, we also will remove your Personal Information from our active database(s). Given the limitations of our computer systems, corporate business policies, and the requirements of federal or state laws, we may not be able to delete all of your Personal Information from our internal or back­up files. You may be entitled to access such Personal Information or restrict the use of such Information under local or state laws. Please contact our Privacy Administrator via at [email protected]

Our Sites and users who post information on those sites may provide links to third party websites whose privacy policies, terms and conditions, and/or business practices we do not control, including the use of cookies, web beacons or other monitoring technologies When you access another website, use of any information you provide is governed by the privacy policy of the operator of the website you’re visiting. When linking to another website a user should read the privacy policy stated on that website. Our Privacy Policy only governs information collected on this Site and our Services.

11. Notification of Changes to Privacy Policy

Because the web is an evolving medium and we strive to use new technology to provide innovative features and activities, we will need to change our Privacy Policy from time to time. When we update our Privacy Policy, we will post a notice on our Site and applicable Services and update the “Last Updated/ Effective Date.” For material changes, we will also notify you via email. By continuing to use this Site or other Services after we post any such changes, you have accepted the Privacy Policy as modified.

12. Contacting Us / Report Misconduct

For more information, or if you have questions about this Privacy Policy, please contact us via [email protected]. Also, if you see behavior or communications on any of Services that you consider inappropriate or abusive, please let us know immediately.

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